Will Rowan MA(Hons) MBA FIDM
Will’s roots are in direct marketing – the art of using customer information for profit.
Then the web arrived, and somewhere in the mid ‘90’s Will worked out which direct marketing principles apply online. And which don’t.
His consultancy TheCustomer.co.uk builds practical marketing strategies that work online - and in the real world. In the past year Will’s clients have created elearning tools, launched a professional services marketplace, and developed a citizen portal for local egovernment.
Will is CEO of morningpapers.com, a new phone-to-web typing service. morningpapers makes the technology that Plcs use to outsource typing, & makes it customer-friendly for individuals and SME’s to pick up and use, without training.
Will is a Fellow of the Institute of Direct Marketing, for whom he’s developed certified & skills training programmes in every aspect of digital marketing. He’s also the author of Digital Marketing and The eCommerce Pocketbook – available in 6 languages, from Hungarian to Chinese. And English.
