@ last, the research to prove gut instinct!

Aha!
Thanks to Anne Holland at marketingsherpa for this - google ads don't convert as well as other brands.
I've found this over a number of clients, and lobbed it into conversations with folk who should know, and kept sensing that this was the case. now there's the beginnings of proof. Conversions are better elsewhere - maybe twice as good.
Link: ContentBiz Blog � More anti-Google research results…tiny flames growing higher.