thecustomer

PreFound - use other folk's searches

An interesting idea - who do you turst more, the big search company, or somebody who was looking for the same stuff you need?
Though after just 1 month, it's presently full of OpenDirectory pre-loads, it'll be interesting to see how (if) this social search tool develops
Link: PreFound - Download PFfinder.

@ last, the research to prove gut instinct!

Aha!
Thanks to Anne Holland at marketingsherpa for this - google ads don't convert as well as other brands.
I've found this over a number of clients, and lobbed it into conversations with folk who should know, and kept sensing that this was the case. now there's the beginnings of proof. Conversions are better elsewhere - maybe twice as good.
Link: ContentBiz Blog � More anti-Google research results…tiny flames growing higher.